MORE TO BE ANNOUNCED! ASC Speakers
Aaron Levant’s multi-faceted interests have taken him in myriad directions. His work has drawn the attention of savvy investors and notable partners and collaborators from all walks of the entertainment sector, from film and music, to sports, art and fashion including Pharrell Williams, Jimmy Iovine and Marc Ecko. His drive to innovate is rivaled only by his intellectual curiosity and ability to access and mine the creative community. After successfully founding, launching and partnering on several notable business ventures, Levant has partnered to establish NTWRK (which officially launched in Fall 2018); a platform that reimagines the intersection of entertainment and commerce. Levant’s extensive experience in this fast-evolving and diversified eCommerce space has attracted significant support and catalyzed an audience eager for a system both perfectly suited for the millennial generation and unlike any other. Levant’s inherent understanding of the importance of connection, both intrapersonal and on a larger community level, and unbridled passion for creation, has enabled him to help redefine the landscape. Through editorialized content, exclusive products and unique content from notable figures in pop culture, NTWRK has established itself as an aggregator of influence. Levant led NTWRK’s first foray into outside investments with eSports collective FaZe Clan, the most well-recognized organization in the wildly popular gaming lifestyle space. Both the investment and *exclusive online distribution agreement set NTWRK on a path not only to grow its audience, but also to position the platform at the center of the new media conversation. Previously, Levant founded Agenda (the highly venerated lifestyle trade show) at the age of 19 and grew the burgeoning business into a nationwide event with over 1,000 exhibitors participating. ComplexCon – a two-day event experience (launched in 2016) that brings together an expertly curated collection of live performances, the latest products, panels featuring cultural tastemakers and more – was a joint production and collective effort between Levant, Marc Ecko and Complex, and which garnered critical acclaim across industries. It continues to sell out each year, and has attracted visionaries and artists such as Takashi Murakami, Virgil Abloh and Jaden Smith. Levant lives and works in Los Angeles, where NTWRK is headquartered.
Senior Writer - ESPN
Alyssa Roenigk is a Senior Writer for ESPN whose assignments have guided her to six continents and into the minds of some of the greatest athletes and high performers in the world. A passionate storyteller and curious interviewer, Alyssa is known for her ability to connect with her subjects, whether she’s reporting cover stories for ESPN The Magazine, television features for X Games broadcasts and SportsCenter, or providing daily coverage at the Olympics, Grand Slams, Super Bowls and the Women’s World Cup. An intrepid reporter with an abundance of energy and a penchant for saying, “yes,” Alyssa’s committed countless acts of adventure in pursuit of her stories. She’s hiked through the Himalayas with the first Nepali women to summit Everest, competed in (and won!) the all-women’s Gazelle Rally in Morocco, embedded with a motocross team at the legendary Baja 1000 and snow camped in the Sierras with some of the world’s best big-mountain snowboarders. As a sports media professional, Alyssa is regularly invited to speak as a guest on panels and podcasts and to serve as a moderator, host, guest lecturer, media consultant and keynote speaker at global events. In July 2020, ESPN launched the seventh season of 30 for 30 Podcasts, a seven-part, stand-alone series titled “Heavy Medals: Inside the Karolyi Gymnastics Empire,” which Alyssa reported and hosted. Born in Pittsburgh and raised in Florida, Alyssa grew up in New York City and currently lives in Los Angeles with her husband, Billy, and their sausage dog, Gonzo.
Hailing from Maui, Kemper spent a childhood looking up to the greatest Hawaiians from the generations before him. With no lack of motivation, Kemper is known as a hard-working young surfer ready to charge, especially in big waves. Kemper might be best known for his paddle-in exploits in huge Jaws, where he has already logged a lifetime of massive walls. His numerous XXL entries have included 2010 “Ride of the Year,” 2013 “Wipeout of the Year,” 2014 "Ride of the Year” and 2020 “Ride of the Year.” In 2015 Kemper won the World Surf League Big Wave Tour’s first-ever Pe’Ahi Challenge on his home island. He then won the competition three more times... Billy is a world-class athlete who sustained a potentially career-ending and life-threatening injury while surfing in Morocco earlier this year. The WSL is investing in creating a six-part limited docuseries on Billy's recovery and life, which will air in January 2021. Billy lost his brother to drugs at an early age and his mother to cancer in 2018, passing away right after he won his first World Championship. Through all of the pain, loss and hardship, Billy has persevered to become the male best big wave surfer in the world. This docuseries is a tribute to his dedication and it will cover not just his road back to the water, but also key moments during his life. With big wave legend Laird Hamilton as his coach, Billy plans to be back surfing Jaws (a big wave spot in Hawaii) this winter - only 7 months after his injury.
Executive Director, SDSI
Long-time businessman in the ski, outdoor, golf, and surf world. "I started as a ski technician and lift operator while struggling through the University of Colorado. In the course of too many years to recount, or recall, I held positions as marketing director and sales manager at Nordica USA, VP of sales and marketing for Swiss-based Raichle-Molitor, GM of Merrell Footwear, president of Nike Golf, VP/assistant to Ely Callaway of Callaway Golf, CEO of Reef sandals and Sanuk Footwear, Operating Officer for Boardworks and C4waterman and most recently CEO of OTZ shoes. In the course of life I have had the pleasure of working with bigger than life founders, great retailers, and a deep group of Waterman. I have seen it all, from failure to transactions, and occasionally wonder at it all while perched on the tailgate of my Woodie, usually at the Cardiff Reef; usually over a BBQ and a cerveza. I hope to pass on the experiences I have had to younger entrepreneurs here in our amazing San Diego, in the hopes they will rise higher and make one less mistake than I did!"
Chief Commercial Officer, Thrill One Sports & Entertainment (Nitro Circus, Street League Skateboarding and Superjacket Productions)
Brett Clarke is the Chief Commercial Officer for Thrill One Sports & Entertainment, which is the leading property in the world of thrill based sports and entertainment. Thrill One comprises industry leading brands including Nitro Circus, Street League Skateboarding and Superjacket Productions, the production company founded by Rob Dyrdek and responsible for hit shows such as Ridiculousness, Fantasy Factory and the Dude Perfect Documentary. Clarke has been integral to the rapid growth of the Thrill One property having spent over 8 years at Nitro Circus prior to the establishment of Thrill One. He has been at the forefront of the development of leading brands such as the Nitro Circus Live Tour, the record-breaking Evel Live television franchise, Nitro World Games and the recent expansion into motor racing with the launch of Nitro Rallycross (NRX). He has an extensive background in the sports and entertainment industry after serving 9 years in Australia’s National Rugby League as the General Manager of Wests Tigers and prior to that the Melbourne Storm, two of Australia’s largest sporting franchises, prior to moving to Nitro Circus. In 2011, Clarke was inducted into the Ivy League’s inaugural 10 NEXT Class for global sports leaders 30 or under and was also inducted into the Leaders Under 40 Class of 2016 at the Leaders Sports Business awards event in London. Currently driving the commercial elements of the business, Clarke is overseeing the rapid growth of commercial partnerships, major events across the globe as well as heading up the global licensing, consumer products and media distribution departments of the business.
Founder / CEO, evo
Bryce studied finance, juggling school while living in Whistler BC, skiing professionally for companies including Patagonia and K2, and chasing winters around the world. In 2001 Bryce started Evolución Innovations, Inc. (www.evo.com), an action sports and outdoor lifestyle retail business, and in 2005 opened a flagship store in Seattle, Washington. Originally launching the site with one employee from his living room, evo has grown to over 400 employees, is one of the fastest growing industry retailers in the world and has retail locations in Whistler, Seattle, Portland and Denver. Bryce’s vision is to continue building a global brand via the evo Ecosystem, seamlessly blending commerce, cause, culture and community.
VP & GM, Dew Tour
Courtney Gresik oversees all aspects of Dew Tour including business, brand strategy, marketing, partnerships, content strategy, and event operations. A veteran of Dew Tour since 2016, Gresik was formerly the Director of Business and Partnerships for the tour and managed all aspects of partner relations and execution. She played a central role in integrating action sports culture and lifestyle into the Dew Tour brand as well as creating opportunities to give back to local communities via partnerships with local school districts and non-profits. In her current role, Gresik led the successful relocation of the Dew Tour Winter 2020 event to Copper Mountain – a partnership that aligns with Dew Tour and Mountain Dew’s brand strategy of progression, creativity and a commitment to future generations of action sports participants. Gresik has also taken the lead on female focused initiatives including the addition of women to the signature Dew Tour Team Challenge and Streetstyle competitions in the Winter 2020 event. She also established key partnerships with female focused groups such as Nikita’s G.W.R. (Girls Who Ride) and Beyond the Boundaries. Dew Tour also featured its first 90 minute “Women of Dew Tour” premier on NBC, which highlighted the progressive riding of Dew Tour’s female snowboarders and skiers in Modified Superpipe, Slopestyle and Streetstyle competitions. Gresik started her career in actions sports in 2005 with TransWorld Media. She has worked in a variety of business, finance, operations and strategy positions at TransWorld Media, World Surf League and Adventure Sports Network Group. A graduate of San Diego State University, Gresik earned both a Bachelor of Science degree in Finance as well as a Master of Business Administration. She is a member of WISE—Women In Sports and Events.
CEO, Braille Skateboarding
Devin Weber is the CEO of Braille Skateboarding. She has a background in accounting and tax preparation. In 2013 Aaron Kyro asked for her help managing the finances for his new company, Braille Skateboarding. Her role evolved to running the YouTube channel, moving up to CFO, then VP of Operations and in 2019 she was promoted to CEO to free up founder, Aaron Kyro, to focus on future projects and maintaining his skateboarding skills. In her seven year with the company she has helped build Braille Skateboarding from a scrappy start up to an expanding company with the largest skateboarding channel on YouTube and a toy line in Target and on Amazon.
Chairman of the Board, IASC
In 1984, Don left his home town of Brighton, England, and headed to the USA on a one-way plane ticket. With only his skateboard and not enough money for a return ticket home, Don quickly absorbed into the American skate scene. Winning the majority of the Amateur contests, he was eventually turned professional in 1986 and won the Freestyle world championships during skateboarding's peak in 1989. After the great skate recession in 1990, Don handed in his professional career to helping his friend launch etnies skate footwear in the USA, which eventually leads to creating and launching additional brands éS, Sheep, Emerica footwear brands, Thirtytwo Snowboarding, and Altamont apparel. In 2003, Don was voted in by the skateboard industry to be on the IASC (International Assc Skateboard Companies) board, where for the past six years, he has been Chairman of the Board. IASC is a non-profit association that helps to Promote skateboarding, Increase Participation, and Educate the industry and has created events such as Go Skateboarding Day, Skateboarding Hall of Fame Ceremony, and Skateboarding Industry summits.
CEO, World Surf League
Erik Logan is the Chief Executive Officer for the World Surf League (WSL), the global home of surfing. The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke. In this role, Logan oversees the WSL’s four business units: Tours and Live Events, Studios, Digital, and WaveCo. Logan’s decades of international business and media experience continue to transform the WSL into a world-class sports media, live events, and experiences company. Since joining the organization in February 2019, Logan revamped the organization’s live broadcasts, led the development of off-platform content including its first non-scripted TV series, in partnership with ABC, Ultimate Surfer, as well as 24/7: Kelly Slater on HBO. Prior to joining the WSL, Logan served as President of the Oprah Winfrey Network (OWN) and Executive Vice President at Harpo Studios. Logan positioned the company as the #1 cable network in its target demographic with 5 of the top 20 shows in scripted cable programs for women ages 25-54, more than any other cable network. Before OWN, Logan was Executive Vice President, programming and broadcast operations for XM Satellite Radio, where he built the subscriber base to over nine million subscribers, negotiated partnerships, and managed day-to-day relationships with major content providers including Major League Baseball, PGA Tour, CNN, Clear Channel Communications and Fox News. Prior to joining XM, Logan also served as President of Programming for Citadel Broadcasting and served for over a decade at CBS/Infinity Broadcasting in a variety of roles, including Vice President of Programming. Logan is based in the WSL’s Santa Monica, California office in the United States. He is an avid waterman and you can catch him in the ocean most mornings in Manhattan Beach.
SVP & GM, Champs Sports / Eastbay
Guy Harkless currently serves as the Senior Vice President and General Manager of Champs Sports & Eastbay at Foot Locker, Inc. Harkless has been with the company since August 2015, when he joined as the Vice President of Corporate Strategy, leading global strategic initiatives and spearheading the repositioning of the corporate vision around purpose-driven intent. Harkless has also served as the Vice President and General Manager of Foot Locker Canada (October 2017 – July 2020), leading growth initiatives, driving consumer experience and establishing competitive advantage for the division. In 2020, Harkless was appointed to spearhead Foot Locker, Inc.’s five-year, $200 million commitment to the Black community – both internally at Foot Locker, Inc. and externally in the communities the company serves. Harkless and his team aim to provide industry leadership in Education and Economic Development for communities of color. Previously, Harkless was a founding partner of AND 1 Basketball, leading many of the brand’s initiatives in North America as well as business development of new markets in Europe and Asia-Pacific. He has held positions at Nike, Inc. (Beaverton, OR) as part of the North American category sales leadership team, PUMA (Boston, MA) in global strategy and business development, and as a General Manager in Europe for the Benelux region. Guy is a graduate of Howard University.
J Grant Brittain started shooting photos at the Del Mar Skate Ranch in 1979 while he was working as a worker bee and eventually as the pro shop manager. He had watched the top photographers of the 1970s come through the skatepark with various pro skaters in tow and admired their work in the skate magazines months after they shot the photos. After borrowing his roommate's camera in February of 1979, he was immediately hooked on the art of photography. Grant honed his photographic skills by shooting his friends flying out of the cement bowls on their skateboards over the next few years. In 1983 he helped found Transworld Skateboarding Magazine, and over the next 20 years served as its only Photo Editor and as a Senior Photographer. His dynamic skateboarding photos shot all over the world were on 60+ covers over that time. In 2004, Grant and his friends left TWS and started The Skateboard Mag. It had a great run (2004-2016), but now Grant is working on his own artistic, commercial, and personal projects: teaching photography, doing photo exhibits all over the world, releasing new photos from his 40 year archive, and is currently finishing up his book project. Grant is a lifelong North San Diego County native and lives in Encinitas with his family and his pets.
VP Marketing, Champs Sports / Eastbay
A thought-leader, mentor and innovator in the sports and entertainment marketing space, Jason Brown currently serves as Vice President of Marketing for Champs Sports and Eastbay. Having first joined Foot Locker, Inc. in February 2018, his focus is on directing and guiding all marketing efforts for the divisions and upholding the Company’s mission to inspire and empower youth culture. He began his career over 15 years ago, during which he led in various roles at Fox Sports, NBC Sports and PepsiCo, where he earned the Charles ‘Professor X’ Xavier Collaboration award in 2017. Reflected through all of his work, he is passionate about serving and uplifting young people to help ensure future generations are on a path of least resistance forward.
VP Action Sports Events, IMG
Jennifer Lau is Vice President of Action Sports Events at IMG. Based in Los Angeles, Jennifer is an experienced leader with more than 20 years in the sports and entertainment industry. IMG is a global leader in sports, events, media and fashion and is part of the Endeavor network. Jennifer provides an experiential link between brands and consumers through iconic live events. She has launched, run and consulted on some of the most popular youth and lifestyle events, including the US Open of Surfing - the world’s largest action sports festival - as well as Street League Skateboarding, Escape from Alcatraz Triathlon, and Hurley Pro of Surfing, working closely with brands including Vans, Nike, Red Bull, Fiat, World Surf League, Billabong, Hurley and more. Each year, the events she oversees allow thousands of people to achieve their goals and provide brands with the opportunity to connect with large-scale audiences on a meaningful level. This year Jen has helped IMG’s action sports events team pivot during the Coronavirus pandemic, with initiatives such as the Great Ocean Road Virtual Running Festival and finding ways to safely execute televised events like the 2020 World’s Strongest Man Competition this November on CBS and Channel 5 in the UK.
CMO, Braille Skateboarding
Jeremy is the Chief Marketing Officer of Braille Skateboarding. He’s created a video marketing strategy for several Fortune 100 companies and famous YouTubers. His customers have billions of views and millions of subscribers on YouTube. He’s YouTube certified and speaks at Vidcon, Social Media Marketing World, Vidsummit, and writes for Social Media Examiner. He helps video creators Unlock their superpower on video so they can live the life they were born to live.
Joe is the founder/CEO of Vuori is an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art, and a strong visionary spirit. Vuori makes products that stand the test of time and hopes to inspire others to be healthy, vibrant and live their dreams.
CEO, USA Skateboarding
Josh Friedberg is a former professional skateboarder, co-founder of 411 Video Magazine, and co-creator of Innoskate in conjunction with the Smithsonian’s Lemelson Center for the Study of Invention and Innovation. Since 2015, Friedberg has served as Executive Director of the International Skateboarding Federation (ISF), Skateboarding Director at World Skate, and beginning 2019, CEO of USA Skateboarding. Josh has worked with the International Olympic Committee (IOC), Tokyo 2020 Organizing Committee (TOCOG), and the United States Olympic & Paralympic Committee (USOPC) to help bring an authentic representation of skateboarding as sport, art, and culture to the Olympic Games in Tokyo 2020 and beyond.
Karlie Thornton is a multi-disciplinary artist from St. Louis, and is based in Chicago. Karlie finds passion in amplifying and supporting BIPOC and LGBTQIA+ communities. Through her history of event production with Party Noire, an advertising career as an art director for multicultural audiences and taking a lead in diversity and inclusion industries through ADCOLOR. She began froSkate, a Chicago based skate crew that centers both the BIPOC and LGBTQIA+ femme communities by combining her passion for space making, and D&I in underpresnted comunities.
In 2013, Kate co-founded GRACEDBYGRIT, a women’s athletic apparel brand based in Solana Beach, CA. Kate brought athletic coaching and deep product knowledge for athletes to GRACEDBYGRIT establishing herself as COO. GRACEDBYGRIT acquired over 25,000 customers, sold over 2.5 million in premium apparel, developed strong manufacturing partners in the United States, and grew a unique community of women through authentic storytelling and marketing. Kate received her BA in Sociology and Psychology from UMass Amherst. As an entrepreneur, she owned her own company, Absolutely Organized, that organized small businesses and homes. She launched, coached, and grew a youth and masters swim program at a private health club in Plymouth, MA. Upon moving to Southern California in 2008, Kate was a youth and masters swim coach and an executive for The Boys and Girls Club in which she planned and ran events, coordinated fundraisers, ran the day to day office operations, and launched new revenue driving community programs. In addition, she privately coached women and women’s running groups. Her experience as an athlete, coach, fundraising executive, and entrepreneur have taught her to constantly think of ways to improve efficiency and results making her an expert in understanding what women want and what women should wear in order to perform and look their best. GRACEDBYGRIT was acquired by HYLETE in June 2018. Kate was hired as the VP of Strategic Initiatives to HYLETE where she brought the female voice and narrative to the HYLETE brand focused on expanding the women’s product offering at HYLETE and elevating the emotive, reliability, and relevance to the brand voice. Kate left her day to day role in April of 2020 and now serves on the Board of Directors for HYLETE. She also serves on the board for the GRACEDBYGRIT foundation whose mission is develop the female leaders of tomorrow through events, mentorship, coaching and athletic scholarship fund.
Outside of the office, Kate is raising two teenage daughters. She lives in Cardiff, CA and loves spending quality time with her family and friends outside enjoying the Southern California sunshine and breathing the ocean air.
Director of Development, Skate Like A Girl
Kim Woozy is an entrepreneur, community leader and advocate in the skateboarding community. She has spent the last 14 years creating brands, organizations and events that inspire, connect and empower girls and women including MAHFIA.TV, Women’s Skateboarding Alliance (WSA), Quit Your Day Job Film, The Skate Exchange Tokyo and CA State Bill AB 467 (Equal Pay for Equal Play). She currently serves as the Director of Development at Skate Like a Girl, a 501c3 community-led organization whose mission is to create an inclusive community by promoting confidence, leadership and social justice through skateboarding. Challenging who and how people skateboard, Skate Like a Girl lowers barriers to entry and brings people together regardless of age, gender, race and resources. Kim also sits on the advisory board for the Center for Sports and Social Justice at CSU East Bay and is the co-host of “Squeezing the Juice” podcast.
Lauren Brew is a writer, editor, skateboarder and mentor living in Chicago. She was born in St. Louis, MO, began journalism and magazine design at 14, and started skating at 16. She joined froSkate a few months after it began in 2019, and now acts as CoCoordinator. Her passion revolves around bettering access to mental health services within BIPOC communities, and creating safe spaces for those who tend to go unseen. As skateboarding is oftentimes an activity many come to for solace, she aims to teach and inspire, both through this and her writing.
At 27 years old, five time X Games Gold Medalist and SLS Super Crown winner Leticia Bufoni continues to be one of the most dominant female skateboarders in the world. She was ranked the #1 women’s street skateboarder by World Cup Skate four years in a row (2010 to 2013) and appeared in the Guinness Book of World Records for “Most Wins in World Cup Skateboarding.” She was also named Brazil’s Female Skater of the Year twice in 2009 and 2012. 2013 was her breakout year as she became the only female athlete to win three X Games Gold Medals in the same year, nominated for an ESPY Award - 2013 Best Female Action Sports Athlete and appeared In the prestigious ESPN Magazine - The Body Issue. Recently, she won her eleventh X Games medal by winning gold in the 2019 Shanghai X Games making her the most medaled X Games female skateboarder.
Forbes named her as one of “The Most Powerful Women In International Sports for 2018” (#25) and Sports Pro Media's list for “The World’s Most Marketable Athletes for 2018”(#41). Further in 2018, she was named to the Forbes Brazil "Under 30" list.
She also appears in the first ever Women’s Nike SB video called “GIZMO” released in May 2019. Leticia is currently focused on her journey towards the 2020 Tokyo Olympics representing team Brazil and is an executive with the Olympic World Skate Organization as Athlete Ambassador. Leticia came to California from Sao Paulo, Brazil at 14 years old to compete at the X Games. As a result, she landed her first sponsor and convinced her father to let her stay in the United States. Both her and her family knew if she was to be world class she had to be in the heart of the action. They all had the courage to allow her to follow her dreams and she has been competing as a professional skateboarder ever since. She currently lives in Southern California and is fluent in Portugese, Spanish and English. Leticia remains very close to her family and spends a few months each year in Brazil.
Executive Director, IASC / Go Skateboarding Foundation
Mark Waters is a lifelong skateboarder who was ousted from on-board relevance by the new wave of progressive street skaters of the early nineties. Realizing that his future in skateboarding would be focused on sharing it with other skaters, he found posts at TransWorld, Thrasher, Woodward, TumYeto, Sole Technology, and USA Skateboarding, allowing him to write, shoot photos, advocate for and design public skateparks, produce videos, and create renowned events that have helped shape the current skateboarding environment. In 2018, Mark was tapped to produce the Tenth Skateboarding Hall of Fame event, which led to his current role as Executive Director at IASC and Go Skateboarding Foundation.
CEO, Hoffman Bikes
Mat "Condor" Hoffman embodies the true spirit of innovator. An icon in the sport of BMX Freestyle, Hoffman invented more than 100 revolutionary tricks and is, without question, the greatest Vert-ramp rider in the history of the sport. Hoffman’s unparalleled accomplishments as a rider are equaled by his success in
the business world. By the age of 20, Hoffman started both Hoffman Promotions (now Hoffman Sports Association) and Hoffman Bikes – two companies instrumental in building the sport of BMX Freestyle to the stature it is today. The Hoffman Sports Association (H.S.A.) is the organizing body for BMX Freestyle events worldwide, such as ESPN’s highly coveted X Games and all international X Games bicycle stunt events, and produces dynamic demos and entertainment shows for clients such as Universal Studios and Six Flags. As well, Hoffman is the founding and current President for the International BMX Freestyle Federation (IBMXFF), the global sanctioning body for BMX Freestyle. Hoffman is highly regarded as a producer and director of several television series including “Mat Hoffman’s Evel Knievel Tribute” (for MTV) and “Kids in the Way,” “HBtv,” “Mat’s World” and “Mat Hoffman’s Crazy Freakin’ Bikers Series” (for ESPN). He has also made appearances or performed in films such as all the Jackass films; “Keep Your Eyes Open,” produced by Tamra Davis and starring
Spike Jonze; the Imax film “Ultimate X” and “Triple X.” A documentary featuring Hoffman’s tenacious quest for high air, entitled “The Birth of Big Air,” directed and produced by Jeff Tremaine, Johnny Knoxville, Spike Jonze and Hoffman, himself, was released July 2010 on ESPN. In 2015, he was a contributor and producer for “Being Evel” (documentary on Evel Knievel), was nominated for a 2017 Emmy Award, and the 30 for 30 biography on Nick Piantanida entitled “Angry Sky” – both in conjunction with Jeff Tremaine and Johnny Knoxville. Hoffman is the CEO for Hoffman Bikes and continues to build the sport of BMX Freestyle with a variety of events worldwide, including the aspiration to bring the BMX Freestyle World Championships to Oklahoma City. Hoffman still enjoys riding and dreaming up new ways to test danger with favorite pastimes like skydiving, paragliding and paramotoring. Only Hoffman knows what his future holds. As he said during his speech at the Action Sports and Music Awards, accepting the Lifetime Achievement Award, “I feel like I’m just getting started. Here’s to tomorrow.”
Producer / Director, Humanity Stoked
Michael Ien Cohen is a Filmmaker, Entrepreneur, Humanitarian and Life-Long Skateboarder. He started out as a Marketing Director in the hospitality industry and began his entrepreneurial career, co-founding 911Webs Corp., a software company pioneering web-based management systems for fire departments and EMS squads. Inspired by his Grandfather, a photographer, life-long volunteer and celebrated FDNY hero with a day named after him in Brooklyn, NY., Michael became a wish-granter for the Make-A-Wish Foundation but aspired to make a larger impact on the world around him. After focusing on his business career for two decades, then sliding into a clinical depression, Michael had an epiphany about letting fear hold oneself back from living a more authentic life and turning one's dreams into a reality. Having always wanted to be a humanitarian and filmmaker, he vowed never again to let fear guide his hand and in 2017, his love of humanitarian work and creative self-expression set him on a new journey. He founded the WhatStopsYou.org Foundation, a 501(c)(3) to provide schools serving underprivileged communities with inspirational speakers to help children get past the fears and uncertainties that can hold them back. Michael also wrote, produced and directed the epic documentary film, Humanity Stoked (for release this winter). The film is an exploration into the challenges of moving humanity forward, as seen through the eyes of dozens of the world’s most iconic professional skaters, plus activists, scientists, artists, musicians, and educators, all of whom share unique experiences and perspectives shaped by their love of skateboarding. It features Tony Hawk, Bob Burnquist, Lizzie Armanto, Chad Muska, Nyjah Huston, Vanessa Torres, Sheppard Fairey, Boo Jonson, Tony Alva, Ray Barbee, Cara-Beth Burnside, Chris Cole, Steve Olson, Steve Van Doren, Amelia Brodka, Christian Hosoi and many others.
Co-Founder / CEO, Liquid Death Mountain Water
Founder & CEO of Liquid Death, the first bold hilarious water brand with the evil mission to make health and killing plastic more fun and entertaining. Prior to Liquid Death, Mike was an advertising creative director for brands like Netflix, Organic Valley, Volkswagen, DiGiorno, Activision, and Street League.
Nick Sargent is the President of Snowsports Industries America (SIA) the snow sports industry trade
association based in Park City, UT. Prior to taking the lead of SIA in 2016, Sargent led partnership marketing initiatives for Burton Snowboards as Vice President of Global Business Alliance for over eleven years, where he grew the brand’s globally recognized partner portfolio while expanding its global alliances. Nick also held the Strategic Alliance Manager position for Adidas-Salomon AG. Outside of Sargent’s proficiency in the industry’s business, he is deeply rooted in the snow sports community, having developed a passion for all snow sports disciplines at a young age. As the leader of SIA, Nick has been the vision behind the organization’s evolution from its sixty-year ownership of the SIA Snow Show to one that’s singularly focused on being aligned with the needs of SIA’s members; creating the strategic plan to manage the change, and providing new business, education and data leadership so that the industry thrives, while addressing the existential issues facing the snow sports industry. Sargent was the driving force behind the sale of the SIA Snow Show to Emerald Expositions in 2017, and SIA’s alliances with various outdoor industry trade groups to collaboratively address climate change and participation. In 2019, SIA announced its purchase of the Colorado and Boston Ski and Snowboard Expos from BEWI Productions, Inc. marking SIA’s entry into the B2C space, creating a direct consumer connection for the SIA members, new property is named Snowbound. Sargent is a native of Stowe, VT and currently lives in Park City, UT. He joined the U.S. Ski & Snowboard Board of Directors in 2016.
VP of Global Integrated Marketing, Vans
Nick Street was appointed the VP of Global Integrated Marketing in October 2016 and is responsible for leading global marketing initiatives across product, action sports, brand platforms and communications. Street began his career with Vans in 2006 and has worked in three regional offices around the world, making Street a true global representative of the Vans brand. Prior to working at Vans global headquarters, Street was the marketing director of Vans Asia Pacific in 2014. In this role, Street drove Vans’ Asia Pacific marketing strategy and provided marketing leadership to achieve company goals in branding, messaging and positioning. He successfully launched two of Vans’ biggest brand platforms, Vans Park Series and House of Vans, for the first time to the Asia market, which has contributed to Vans’ local brand affinity. Street has lead significant work building dynamic teams of strong individuals and agencies, creating regional EMEA and APAC Go-To-Market processes, and establishing digital leadership for the brand by the effective use of social media channels. Prior to moving to Hong Kong, Street was based in Switzerland doing multi-channel marketing across the EMEA region in direct and distributor markets for Vans, Reef and Eastpak, divisions of V.F. Corp. Earlier in his career, Street worked as a tour and events manager organizing his own events. He graduated from the Arts Institute Bournemouth with a degree in Art and Event Management.
Photographer, '93 Till
In a photography career spanning nearly three decades, Pete worked as senior staff photographer for Transworld Skateboarding Magazine and contributing photographer for SLAP and Skateboarder Magazine. Pete has photographed many of the best skateboarders in the world, during a time in the ’90s that some call “the golden era” of skateboarding, before leaving the skate industry in 2004. After re-locating to New York City in 2008, and assisting Danish fashion photographer Anders Overgaard, Pete’s work made a pivotal shift away from the skateboarding world, exploring a more nuanced, spontaneous feeling. His current work focuses on capturing candid moments that communicate a spirit of honesty, and authenticity. Pete currently resides in Brooklyn NY.
Executive Director, SIMA
Sean Smith oversees operational duties for the association and manages the daily activities and initiatives to help strengthen SIMA’s role in the industry. Prior to joining SIMA staff in 2001, he was the former director of marketing for the Action Sports Group of magazines, now owned by American Media, where he oversaw the marketing and public relations efforts for magazines such as Surfer, Snowboarder, Skateboarder, Bike and Powder. His prior experience also includes serving as a public relations specialist for the tourism board in central Florida and marketing manager for Golfweek, a national weekly golf publication. Sean obtained a B.A. in Journalism from University Central Florida.
Sky Brown is a professional skateboarder and surfer from Miyazaki, Japan. With a Japanese mother and a British father, Sky chose to compete for Team Great Britain in the 2020 (now 2021) Tokyo Olympics, making her one of the youngest athletes to compete in the Tokyo Olympic games, Great Britain's youngest Summer Olympian ever. Sky began skating and surfing at age two and quickly became a phenomenon when short videos of her gained millions of views on YouTube. In the fall of 2018, Sky became the first ever winner of ABC’s hit competition show, Dancing with the Stars: Juniors. Sky continues to be the youngest athlete a number of brands have ever endorsed, including brands such as, Nike, GoPro, Samsung, and more. Sky hopes to continue making history while inspiring young girls and women across the world to reach for their dreams and become unstoppable.
Founder / President, STOKED
Steve Larosiliere is the Founder and President of STOKED, an award-winning youth development non-profit that serves youth in New York, Los Angeles, and Chicago. STOKED uses a combination of action sports (snowboarding, skateboarding, and surfing), mentoring, and after-school programs to empower teens to be successful leaders in their community. Since 2005, STOKED has impacted the lives of over 6000 kids.
Through STOKED, Steve’s work has appeared in the Mens Journal, The Today Show, New Yorker Magazine, ESPN, Huffington Post, Nylon Magazine, Fuel TV, Bloomberg, Wall Street Journal, and Transworld Business. STOKED is also voted to the charity of the week, a Finalist in the Non-Profit Excellence Awards, and named as one of the most innovative nonprofits. Steve was honored as Hometown Hero by Metro NY, received the Community Impact Award by Cricket Wireless, and was named Social Entrepreneur of the Year by the National Black MBA Association. Prior to founding STOKED, Steve served as a recruiter for Mentoring USA in New York City, advocated for youth in foster care, and ran a successful marketing company where he worked with clients such has Sony Music, Reader’s Digest, and Rock the Vote. Steve holds a BA in History from Stony Brook University, was a United Way Senior Fellow, and received his MPA Baruch College’s School of Public Affairs. In addition to participating in action sports, Steve is an avid runner. Steve lives in Chicago with his wife and 3 children.
VP, X Games
Tim Reed oversees the creative development and day-to-day operation of the X Games franchise globally. This includes the programming, production and distribution of X Games content – both for X Games events and year-round World of X Games programming, oversight of digital and social content and direction of X Games events. In his current role, Reed has led the development and integration of youth lifestyle elements into X Games events including music, film and art experiences created to serve the youth action sports audience. Reed also led the launch of the World of X Games show which is now entering into its 8th full year of programming on ABC and continues to develop international markets including recent events in Norway, China and Australia.
In 1997, Reed started his career at ESPN as a sports & competition intern. He worked a variety of sports, operations and content development positions. Throughout his career, Reed has been integral to the planning and execution of over 50 X Games events around the world. A graduate of Yale University, Reed earned a Bachelor of Arts degree in History.
Co-founder, Sun Bum
A serial entrepreneur from an early age, Tom Rinks is currently the President and Creative Director of Sun Bum, a skin and hair care lifestyle brand he founded with a couple of friends in 2009. Sun Bum was acquired in the summer of 2019 by SC Johnson, but continues its mission and operations from its Moonlight Beach headquarters in Encinitas, California. Prior to Sun Bum, Tom co-created DeLeon, a high end tequila brand that was purchased In 2012 by hip hop mogul P. Diddy and spirits industry giant, Diageo. In the late 2000’s, the Los Angeles jean brand, Rock & Republic, recruited Tom to lead design of their flagship store in Beverly Hills and co-create the brands successful launch into cosmetics. Beyond founding other successful brands that range from collegiate apparel to Wall Street algorithms, Tom is also responsible for creating award-winning marketing campaigns for his companies and clients, the most famous being the “Yo Quiero Taco Bell” Chihuahua commercials in the late 90’s.