Courtney Anderson

MTN DEW Sports Marketing Lead, Action Sports

Courtney Anderson sits on the Pepsi Sports Marketing team, helping to lead the strategy and execution of action sports plans for the MTN DEW brand. This includes Dew Tour event planning and execution, athlete content development and amplification, and the management of asset allocation nationally and divisionally. Courtney has been with PepsiCo for eight years, having held roles in sales and marketing across Frito-Lay, Quaker and Pepsi. Prior to her time at PepsiCo, her passion for sport led her to pursue a degree in Sports Marketing and Management at Indiana University. Through her time at IU, Courtney had the opportunity to complete various internships across the sports industry, including roles within the Super Bowl XLVI Host Committee and Illinois PGA.

9:00 am

Monday Oct 5th

The Driving Force Behind Women in Sports

FUSE and MTN DEW bring together professional skateboarder Mariah Duran, professional snowboarder Julia Marino, and MTN DEW Sports Marketing Lead, Courtney Anderson to celebrate and discuss the driving force behind women in sports and the positive influences they have made for the industry. Join the discussion and learn about how the recent momentum and pivotal cultural moments in sports have given these women a powerful platform in the space.