Circe Wallace

Executive VP Olympics & Action Sports, Wasserman
Circe Wallace self-described mother first, ceiling smasher second, is a notorious woman sports and entertainment executive.
Circe got her start as a professional snowboarder in the 90’s developing some of the first women’s products in the space and breaking boundaries with top selling products and a great “self-marketer.” She then parlayed that experience into starting the first sports agency specializing in action sports that was ultimately acquired by Wasserman media group, where she has been an EVP for almost 15 years.
At Wasserman she has developed iconic talent by building some of todays biggest youth brands in sport while producing hundreds of TV/Film and recently LIVE content productions with Natural Selection Tour on RBTV, M&L and signature products.  She is currently leading a NFT drop with Wasserman’s top women athletes, always willing to push the boundaries of convention.
She has done over 400+M in marketing deals with major blue chip and endemic brands including Red Bull, Quiksilver, Nike, Coke, Roxy, Pepsi, Gatorade, and many more. Known for her accountably and collaboration she has made a name for herself as a leading executive in the world of sports.