Julie Jatlow

Partner, FUSE

Julie Jatlow is an Owner/ Partner at Fuse, a leading marketing agency focused on action sports and youth culture. Fuse specializes in helping Fortune 500 companies and iconic youth brands reach Gen Z through Brand Strategy, Social Media, Experiential and Creative services. During her nearly 20-year tenure at Fuse, Julie has worked with some of the biggest and most innovative brands on the planet including more than a dozen PepsiCo brands such as Mountain Dew, Gatorade, and Pepsi in addition to Amazon, Starbucks, TikTok, ZipCar, PUMA and more. Julie’s sports marketing experience spans the global sports landscape and includes marketing strategy development, athlete / talent endorsements, property development, sponsorship management and cross-channel activations.

9:00 am

Monday Oct 5th

The Driving Force Behind Women in Sports

FUSE and MTN DEW bring together professional skateboarder Mariah Duran, professional snowboarder Julia Marino, and MTN DEW Sports Marketing Lead, Courtney Anderson to celebrate and discuss the driving force behind women in sports and the positive influences they have made for the industry. Join the discussion and learn about how the recent momentum and pivotal cultural moments in sports have given these women a powerful platform in the space.