Bob Rief

Executive Director, SDSI

Long-time businessman in the ski, outdoor, golf, and surf world. "I started as a ski technician and lift operator while struggling through the University of Colorado. In the course of too many years to recount, or recall, I held positions as marketing director and sales manager at Nordica USA, VP of sales and marketing for Swiss-based Raichle-Molitor, GM of Merrell Footwear, president of Nike Golf, VP/assistant to Ely Callaway of Callaway Golf, CEO of Reef sandals and Sanuk Footwear, Operating Officer for Boardworks and C4waterman and most recently CEO of OTZ shoes. In the course of life I have had the pleasure of working with bigger than life founders, great retailers, and a deep group of Waterman. I have seen it all, from failure to transactions, and occasionally wonder at it all while perched on the tailgate of my Woodie, usually at the Cardiff Reef; usually over a BBQ and a cerveza. I hope to pass on the experiences I have had to younger entrepreneurs here in our amazing San Diego, in the hopes they will rise higher and make one less mistake than I did!"

9:00 am

Tuesday Oct 6th

SDSI “Ask the Founders”

What does growth look like? Where does the money come from? When to grow and why? Get your growth questions answered directly from the mouths of the founders who have experienced growth in all forms; from acquisition to rapid e-commerce growth and everything in between. Join Joe Kudla, Founder of Vuori; Tom Rinks, Founder of Sun Bum; and Kate Nowlan, Co-founder of GRACEDBYGRIT for an interactive discussion and Q&A session facilitated by Bob Rief, Industry Veteran and Executive Director of SDSI.