Tim Reed oversees the creative development and day-to-day operation of the X Games franchise globally. This includes the programming, production and distribution of X Games content – both for X Games events and year-round World of X Games programming, oversight of digital and social content and direction of X Games events. In his current role, Reed has led the development and integration of youth lifestyle elements into X Games events including music, film and art experiences created to serve the youth action sports audience. Reed also led the launch of the World of X Games show which is now entering into its 8th full year of programming on ABC and continues to develop international markets including recent events in Norway, China and Australia.
In 1997, Reed started his career at ESPN as a sports & competition intern. He worked a variety of sports, operations and content development positions. Throughout his career, Reed has been integral to the planning and execution of over 50 X Games events around the world. A graduate of Yale University, Reed earned a Bachelor of Arts degree in History.