Lowell Taub is CEO & Founder of Stoked Management Group. After a 24-year career representing some of the biggest stars in sports, Taub returned to his entrepreneurial roots and launched Stoked in August 2020. Taub represents a roster of Olympic, Action Sports and Iconic athletes and sports personalities including the best skateboarder (Nyjah Huston), snowboarder (Chloe Kim) and surfer (John John Florence) in the world. Taub focusses on creating “off-the-field” revenue opportunities for his clients including endorsement, appearance, social media, licensing, and equity/ownership partnerships. Stoked also provides advisory services to brands on their talent/ambassador procurement.
Taub began his career at If Management in 1996, representing sports television personalities, finishing his tenure in the role of Director of Client & Business Affairs. Taub next spent seven years at SFX Sports Group, as Vice President of Talent Marketing, before starting his first athlete representation company, GFHF Marketing & Management, in 2005. GFHF was acquired by CAA Sports in 2007 and Taub finished his tenure at CAA as Head of Sports Endorsements, where he generated over $297M in athlete endorsement partnership revenue managing a client roster including Shaun White, Cristiano Ronaldo, Dwyane Wade and Novak Djokovic.
In 2014, Taub was recognized by the Sports Business Journal “Forty Under 40.”
Taub graduated from Cornell University with a Bachelor’s degree in Psychology and is married with two children, based in New Jersey suburbs outside NYC.