Rad Season : Kevin Lyman
Kevin Lyman is an innovator, entrepreneur, philanthropist, university lecturer, event promoter and founder of the Vans Warped Tour
Kevin has been involved in the music business for over 40 years. He started in the clubs of Los Angeles and graduated to stage manager of the first ever Lollapalooza in 1991. Then in 1995 with the convergence of action sports and music he thought it was time to try something himself and that’s when he created the Warped Tour.
Nowadays, Kevin’s a professor at the University of Southern California where he teaches about the music industry, marketing, design and production. He is also the founder of the Kevin Lyman Group a live event production company and brand strategy firm. Kevin has recently launched the My Warped Life Podcast going back through the history of the 25 years of the Warped Tour telling the unheard of stories from the artists, athletes, crew and fans about what really happened backstage and on the road.
Tune in to find out how Kevin got into promoting events, how he started the Warped Tour, his philanthropic work and his favourite memories and epic stories from over the years.