A serial entrepreneur from an early age, Tom Rinks is currently the President and Creative Director of Sun Bum, a skin and hair care lifestyle brand he founded with a couple of friends in 2009. Sun Bum was acquired in the summer of 2019 by SC Johnson, but continues its mission and operations from its Moonlight Beach headquarters in Encinitas, California. Prior to Sun Bum, Tom co-created DeLeon, a high end tequila brand that was purchased In 2012 by hip hop mogul P. Diddy and spirits industry giant, Diageo. In the late 2000’s, the Los Angeles jean brand, Rock & Republic, recruited Tom to lead design of their flagship store in Beverly Hills and co-create the brands successful launch into cosmetics. Beyond founding other successful brands that range from collegiate apparel to Wall Street algorithms, Tom is also responsible for creating award-winning marketing campaigns for his companies and clients, the most famous being the “Yo Quiero Taco Bell” Chihuahua commercials in the late 90’s.