Bryce studied finance, juggling school while living in Whistler BC, skiing professionally for companies including Patagonia and K2, and chasing winters around the world. In 2001 Bryce started Evolución Innovations, Inc. (www.evo.com), an action sports and outdoor lifestyle retail business, and in 2005 opened a flagship store in Seattle, Washington. Originally launching the site with one employee from his living room, evo has grown to over 400 employees, is one of the fastest growing industry retailers in the world and has retail locations in Whistler, Seattle, Portland and Denver. Bryce’s vision is to continue building a global brand via the evo Ecosystem, seamlessly blending commerce, cause, culture and community.