Rad Season: Steve ‘Stix’ Nilsen
Liquid Death Stone Cold Mountain Water VP of Marketing Steve Nilsen
Stix started his career off in the world of action sports at Airwalk as a Snowboard Boot Developer then Snow Division Manager. He then went on to be Sports Marketing Manager at Red Bull followed by creating the Lifestyle Marketing program for Pabst Brewing Company pushing the limits on creative branding. He is now VP Lifestyle Marketing Liquid Death canned water taking the drink to the action sports, music and lifestyle segments. Liquid Death Water is canned water from the Austrian Alps that debuted January of 2019. With savvy marketing campaigns they have gone full throttle in the CPG space and beyond.
Tune in to find out how Stix started his career in action sports, his journey in marketing and what future projects he has in the mix.
Action sports enthusiast and event guru Oli Russell-Cowan is the host of Rad Season’s podcast. Growing up in London skating down Thames River bank, surfing waves in 40+ countries and going to festivals and events since he was 15, Oli worked in the event and action sports industry all his life and founded Rad Season in 2016.