Rad Season : Mark Sperling
Mark Sperling is an Entrepreneur, Co-Founder of Group Y and Super Connector within the Action Sports Industry
Growing up in San Diego, Mark Sperling was immersed in surf and skate culture from an early age. He got into the music scene and started promoting concerts at the University of California, Irvine working with the likes of Goldenvoice and artists such as No Doubt, Social Distortion and Stone Temple Pilots.
After leaving University in the early 90’s Sperling started working on TV production at MTV. He then went on to Transworld looking after marketing and events including the Vans Warped Tour and Hard Rock Triple Crown. His passion for events, marketing and action sports saw him go on to work at Lollapalooza, Live Nation, Primedia (Surfer, Skateboarder and Snowboarder magazines), Split Clothing, Red Bull, the Hard Rock Cafes, Troy Lee Designs as well as with Tony Hawk producing the Boom Boom Huck Jam.
For the past 15 years Mark has been the Co-Founder and CEO of Group Y, a collective of those focused on youth marketing, lifestyle and expressive cultures. They have run over 250 national live events and curated more than 800 speakers with events such as ASC, Agenda and ComplexCon and so many more.
Find out how Mark has crafted a career within the entertainment and action sports industry for over 3 decades, how he has navigated the changes in the events industry and what future projects he is working on.