Jennifer Lau is Vice President of Action Sports Events at IMG. Based in Los Angeles, Jennifer is an experienced leader with more than 20 years in the sports and entertainment industry. IMG is a global leader in sports, events, media and fashion and is part of the Endeavor network. Jennifer provides an experiential link between brands and consumers through iconic live events. She has launched, run and consulted on some of the most popular youth and lifestyle events, including the US Open of Surfing - the world’s largest action sports festival - as well as Street League Skateboarding, Escape from Alcatraz Triathlon, and Hurley Pro of Surfing, working closely with brands including Vans, Nike, Red Bull, Fiat, World Surf League, Billabong, Hurley and more. Each year, the events she oversees allow thousands of people to achieve their goals and provide brands with the opportunity to connect with large-scale audiences on a meaningful level. This year Jen has helped IMG’s action sports events team pivot during the Coronavirus pandemic, with initiatives such as the Great Ocean Road Virtual Running Festival and finding ways to safely execute televised events like the 2020 World’s Strongest Man Competition this November on CBS and Channel 5 in the UK.