Julie Jatlow is an Owner/ Partner at Fuse, a leading marketing agency focused on action sports and youth culture. Fuse specializes in helping Fortune 500 companies and iconic youth brands reach Gen Z through Brand Strategy, Social Media, Experiential and Creative services. During her nearly 20-year tenure at Fuse, Julie has worked with some of the biggest and most innovative brands on the planet including more than a dozen PepsiCo brands such as Mountain Dew, Gatorade, and Pepsi in addition to Amazon, Starbucks, TikTok, ZipCar, PUMA and more. Julie’s sports marketing experience spans the global sports landscape and includes marketing strategy development, athlete / talent endorsements, property development, sponsorship management and cross-channel activations.