AUTHENTICITY IS EVERYTHINGGROUP Y, the original collective of youth marketing, action sports and entertainment professionals will launch 4th Annual ASC Action Sports + Culture in conjunction with the AGENDA trade show.
The event theme is Authenticity. More than just a buzzword, Authenticity is the North Star in a landscape driven by commitment, progression and constant reinvention. From the clothes on our backs, to the content on our screens, to the terrain we ride and the heroes we embrace…originality and true passion transcends it all.
To guide us in exploring this theme, we have an outstanding roster of heavy hitters whose work has impacted youth culture and action sports. Each presenter will draw on their experience and bring their insights and perspective on what authenticity means: How to respect the traditions of the past, and break the rules of tomorrow. How to recognize and embrace visionary ideas, and what it takes to sustain a trajectory that is true.
Join us for an engaging day inside the Center Theater in Long Beach, CA —home of the TED Conference—immersed in a visually inspired and intimate conference environment. Meet, learn from, and network with those who have the power to make change.
Since 2009, ASC Action Sports + Culture Conference has curated authentic conference programming that brings together the best and brightest new talent in lifestyle, culture and youth industries with global industry leaders in entertainment, media and sports. By creating an audience mix that includes the world’s largest corporate brands and media alongside industry-leading action sports and lifestyle-focused companies, the ASC strives to create an environment that benefits attendees through education and the expansion of personal and professional networks. Past conferences were sold-out successes, hosting speakers, attendees and sponsors from companies including ESPN, The U.S. Olympic Committee, NBC, Target, Getty Images, Red Bull, Fast Company Magazine, Nike, Disney, Vans, IMG, The Hundreds, Burton, Huf, Oakley, Monster Energy, UFC, Wasserman Media Group and Transworld Media.